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On a glossy black stage at the Paris Motor Show this week, starting Exagon Motors Furtive The displays her baby eGT, the most luxurious car of France.
Exagon executives tout their E400,000 501000 Hybrid comes with customizable leather interior, frame rigid carbon fiber and body, and two powerful electric motors But although rich in technical prowess, the vehicle Exagon lack an element that traditionally surrounds luxury property inheritance.
Despite the long list of luxury brands, Veuve Clicquot Chanel Falcon business jets from France, the country has struggled for more than half a century to break into the luxury car market that is now dominated by a quartet of German car brands Mercedes-Benz BMW Audi and Porsche.
In France, which is, after all, the land of luxury goods, there is a big hole in the automotive sector, said Exagon CEO Luc Marchetti, who owns the racing team Exagon Engineering The company orders for 60 vehicles and hopes to begin deliveries early next year.
Marchetti is not only France's largest automakers Renault and Peugeot Citroen are eager to end a prolonged absence of the luxury segment that has left them vulnerable to the slowdown in the region Vehicles midrange are under attack on two fronts by premium brands such as Mercedes, moving low end, and new Asian competitors aggressive expansion in Europe.
The result is a squeeze on profits that hits the suppliers of the hardest mass market in the first half of this year, for example, Porsche had an operating profit margin of 18 7 percent, however, the automotive division of Renault was barely profitable and Peugeot Citroen automobile division was deep red French car manufacturers are trying to find a way out with a new luxury recipe.
To be on the list of buyers of premium cars purchases your brand should be positioned high enough, and elevate your brand, you need to be selling high-end cars, said Frederic Saint-Geours, brand manager at Peugeot and Citroen We try to jump -START a virtuous circle.
As part of their new surge in luxury, Peugeot is modernizing dealerships with a more exclusive experience; Renault is digging into his wallet to see what the old brands could appeal to luxury car buyers; and in some cases, both companies viewed the big house fashion designers for advice.
The results of these efforts are exhibited this week at the Paris Motor Show last week, Peugeot has demonstrated a new convertible version of its successful subcompact DS3, one of a new series of DS prestige cars it hopes pull his Citroen premium brand the company sold 250,000 cars from their DS is close to a decision on it, Renault launch in 2010, the revival with a partner of its Alpine sports car brand.
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