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September 17, 2015 at 5 am 58 by Jens Meiners Photography by Tim Andrew and manufacturer.
We followed a possible US launch of -market the premium brand of PSA Peugeot Citroën DS since the end of last year Today, such a launch is more likely than ever, as we have been informed by sources PSA a movement on the US market is necessary and would be likely to occur in the coming years.
DS is the premium brand of the company, spawned from a range containing the Citroën DS3 minicar compact premium DS4 and DS5 crossover wagon Originally planned to be a range of high-end models Citroen, he has turned into its own brand with a distinct logo.
In Europe and China, DS resonated with and become a hit among a specific set of individualistic buyers, intellectuals, and customers who are immersed in the culture of art and architecture typically, these customers prefer to avoid the big public and they do not want to drive the same car as their neighbor; therefore, they tend to avoid brands like Audi, BMW and Mercedes-Benz.
In the past, the Europeans of this ilk had many choices they gathered to Alfa Romeo, Lancia, or Saab, or they choose the best Peugeot or Renault offers But Saab is gone, Lancia has virtually disappeared, and Alfa Romeo, Peugeot Renault and don t currently make high-end cars with DS, Citroën moves directly into this niche.
The DS4 updated debuted at the Frankfurt Motor Show in 2015.
In North America, the challenges are considerable, as DS will need a good dealer network and a massive marketing campaign Having deserted the US market in mid-1970, Citroën DS extension is an unknown quantity from a massive band buyers here, and practically nobody knows the classic Citroën DS, the DS brand for which is appointed.
This car, started it 60 years ago, sent shock waves through the auto industry DS set new original standards in aerodynamics, comfort and user interface, and made all other cars old and outdated air Appropriately, his name was called goddess, which is the french word for goddess french philosopher Roland Barthes praised as a messenger of the supernatural.
The last DS that had any relevance to American consumers.
The DS remained in production for two decades, when it was replaced by the same futuristic CX By then, however, Citroen fell under the ownership of Peugeot, and the brand was no longer responsible for his own fortunes A from the 1990s onward, Citroen has lost its edge and for a while it seemed that in the broader context of the PSA conglomerate, the iconic french car manufacturer would be relegated to the status of producing cheaper versions of Peugeots.
Today, DS is becoming a true premium brand with a family of models may not be as revolutionary as the historical DS, new vehicles still represent a remarkably different and elegant choice among their peers While there is still a lot of water through literally and figuratively before seeing DS in the United States, we will admit that it would be refreshing to see the new French cars plying American roads again.
Citroën DS Brand more likely for U, Citroën, brand, probably.