Race for time (2) - Skiing posters
Victory for the silver arrows just another day at the races.
If Hans Liska and Walter Gotschke were in Shanghai April 15, 2012, it is almost certain that they would immediately took their pencils for the triumph of chronic Nico Rosberg at the Chinese Grand Prix the first victory of a Silver Arrow since factory 1955 Back in their day, before the start of Mercedes-Benz Formula one race, the victory was a common occurrence for the silver arrows Illustrators such as Liska and Gotschke committed these moments of success on paper and document for future generations in their racing posters.
Drawings were used primarily because of the fact that the posters were to be published as soon as possible after the race The graphic poster art had already been completed before the start of the race; the winner's name was then simply added.
Triple victory in Switzerland August 21, 1938, detail drawing Walter Gotschke.
Mercedes-Benz has often been able to proclaim several finishes But once winning was a second place advertised with a poster in 1952 after its return stroke, an exception was made for Karl Kling.
Although Mercedes-Benz cars were very successful contenders since the first high-speed racing in the late 19th century and gained huge publicity, it was not until 1914 that the first poster said race of those victories L the poster was drawn by french artist Henri Rudaux, who produced lithographies for Daimler-Motoren-Gesellschaft in terms of layout, the works of Rudaux inspired by the works of Henri de Toulouse-Lautrec's representative were already Poster classic motorcar, which remains essentially unchanged until 1954.
From then until the late 1920s, purely typographic posters of victory victory to future success Mercedes in 1924 marked the beginning of a less aesthetically brilliant period for the genre.
Things did not change until 1934, when Mercedes-Benz Formula readmitted It was then that a legend was born at the first start, the new Silver Arrows raced to victory on numerous occasions, but first, the legendary race cars were nowhere to be seen on racing victory posters Beginning in 1935, tales of triumph motorsport were again told them portraits, racing driver of scenes and tone selfconfident posters increasingly had a quality graphic design.
And from 1938, the designers of these mini masterpieces are no longer anonymous Walter Gotschke, often called the Picasso of the race track, has become one of the most famous car illustrators.
Pau Grand Prix, detail drawing Walter Gotschke.
His drawings follow a consistent pattern, with soft colors and minimal use of color and the general concept was becoming more consistent in layout and design.
Tourist Trophy in Ireland in 1955, the design by Anton Stankowski detail.
When the war was over, Hans Liska, a training diary illustrator, became an in-house graphic designer Mercedes-Benz and began to create brochures and posters when the automaker is back in motorsport, there was once again racing triumphs to document, as the victories of the 300 SL Le Mans, the Nürburgring and Panamericana Liska, who had a keen sense of observation, has been linked to specific guidelines Henri Rudaux was half a century ago, however, he was able to give an emotional quality and formal cohesion to his posters but the days of this kind of naturalistic representation and objectives have been numbered Mercedes Benz too in 1955 the automaker ventured a bold step towards modernity, a controversial move that has been hotly debated even within the company itself the face of this new direction was Anton Stankowski, known today as the father of concrete art.
In 1955, Stankowski was commissioned to design posters for any breaking racing series in the previous custom, his work was based on a unique design that, according to the artist originally was much more radical and abstract Each new poster is a variation of the original design This reflects the fact that shortly before, the art of advertising began to focus on the value of recognition, a shift to the corporate identity.
Stankowski was the last artist to design posters for independent Mercedes-Benz In fact, it was by chance that the graphic designer had even come to work for the automaker Anton Stankowski As explained in an interview he gave in 1990s when -Head of advertising on Mercedes-Benz lived only two houses down.
A latecomer to the race poster-style, 1960 detail.
The final victory of a Silver Arrow factory in Monza September 11, 1955 and the withdrawal of the company's Formula One race marked the end of an era and motorsporting was the death knell for racing posters.
Racing posters, race, posters, drawing Walter Gotschke.
Rača, Словакия