Evolution logo 7 Famous brands
22 Corporate Brand Logo Evolution auto groups.
Did you know that many of the largest automotive companies started as bicycle makers Have you ever wondered why the Audi four interlinked rings as its logo or why Alfa Romeo has a romantic company name.
Logos represent the brand image, traditions and origins of a company, it is not only a visual badge on the hood of the car, but represents what people think of the brand and the cars themselves someone one driving a Mercedes is perceived as prosperous, mature and rich course other hand, someone with an Aston Martin is likely to be a more flamboyant personality All these perceptions, just a small manufacturer's logo car so it is not surprising that the logos are subject to the historical development and the company's products, the origins and customers.
You may be interested in these related items as well.
Feel free to join us and you are always welcome to share your thoughts that our readers may find useful.
Corporate Brand Logo Evolution auto groups.
is its most important asset of a company's brand A brand is a leadership tool A brand defines your business, products and services you offer is a guarantee of quality Your brand helps your company establish a relationship with customers and define your market position the brand makes a promise to key clients and stakeholders to be delivered at each point of contact.
There are many fascinating stories associated with historical corporate logo below we share logo stories of some of the largest automotive companies today sure to let us know if I missed something.
Alfa Romeo, the Italian automaker, traces its beginnings in France The company was first founded as Società Anonima Italiana Darracq SAID in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors after the partnership failed, the one of the investors, Cavaliere Ugo Stella, the company moved Anonima Lombarda Fabbrica and renamed Automobili Lombard Automobile Factory, public company or ALF A.
The first logo ALFA was developed in 1910 by Romano Cattaneo, and has an interesting history he waited once for a tram in Piazza Castello station in Milan, where he was inspired by the Red Cross on the flag Milan and arms of the Noble Chamber of Visconti's coat of arms featured a snake, Biscione, with a man in its jaws, symbolizing the enemies of Visconti that the snake was always ready to destroy ALFA and MILANO words have been written about the two symbols separated by two nodes Savoia dynasty, to honor the kingdom of Italy.
In 1916, a Neapolitan businessman Nicola Romeo bought the company and converted its factories to produce munitions and machines for the First World War in 1918, the badge was redesigned by Giuseppe Merosi, to include the words ALFA and ROMEO named after the owner Nicola Romeo Post war, the company returned to production car and was named after its owner as Alfa Romeo.
Aston Martin is a British manufacturer of luxury sports cars, which was found by Lionel Martin and Robert Bamford in 1913. Initially, the duo began selling sports car made by Singer, but later decided make their own vehicles their first car Aston Martin was named after the owner's name Lionel Martin and the Aston Clinton hill Climb Racing race one of their cars Singer, they sold earlier had won a race there.
In 1959, James Bond has arrived, and frankly the Aston Martin story can not be told without M. Bond in 1959, Ian Fleming put the super spy James Bond in an Aston Martin DB Mark III When the film was released in 1964 James Bond drove the supersleek updated silver Aston Martin DB5 in Goldfinger and Thunderball 1964 1965 with machine gun, passenger ejector seat and revolving number plates.
Audi is a German brand which produces cars and is part of the Volkswagen Group The company was founded as a Horch Co. in August Horch in 1899, and its origin has a very interesting history Horch August, a German engineer, was forced from his own business in 1909, after which he continued to use the old name of the Horch brand, however, his partner sued him for trademark infringement and Horch was forced to look for a new name.
During a meeting with his business partner Franz Fikentscher the apartment, the son of Franz came up with the name Audi is a Latin translation of Hoch, which means listen.
During this meeting Franz son quietly studying Latin in a corner of the room several times, he looked like he was about to say something but would just swallow his words and continue working until he left finally escape out, Father audiatur and Altera Pars wouldn t it be a good idea to call it audi instead of Horch Horch in German means Hark or listening, which is Audi in Latin the idea was met with enthusiasm by all participants in the meeting Source Wikipedia, a History of Progress 1996 Chronicle of the Audi AG.
After that, the company was named as Audiwerke GmbH in 1910. In 1932, four car makers Audi, Horch, DKW and Wanderer merged to form Auto Union The four rings linked together that would later become the modern Audi logo, was to original Auto Union logo from the Auto Union logo was only used for racing cars and the four companies continued to produce cars under their own brands Finally in 1985, Auto Union became the Audi company we know today.
In 2009, Audi presented the new logo is also present The modern Audi logo shows a three-dimensional texture and observation, which looks polished chrome The name Audi is now smaller, away from the center to the lower left corner, while the police has changed.
BMW or Bayerische Motoren Werke AG Bavarian Motor Works was founded as a company aircraft Manufactured planes were painted with the colors of the Bavarian flag, which is the color of BMW logo Another explanation is that when the pilot was sitting in the plane, he would see alternating segments of white and blue due to the rotation, the blue of the flattened helix being the sky.
The main business of BMW was to provide aircraft for the German army during World War II but after the war they were forced to change their business is railway brakes, before motorized bicycles, motorcycles and cars.
The logo itself has not changed much over the years, but now has a more elegant look because of the different gradients unchanged logo has made it easier for people to remember and has given more business recognition.
Buick Motor Company, later to become the biggest car company in the world General Motors was founded in 1903 by David Dunbar Buick, a college drop Buick had left school at 15, working for an appliance manufacturer plumbing Buick and his friend took over the company after the last owner decided to close the business failed Buick sold his share in the company after a dispute with his partner because he spent most of his time tinkering with car engines.
With this money, Buick founded the Buick Motor Company and in a few years, he ran down to 1904, James H Whiting took over the business and brought in William Durant to manage his Buick acquisition was expelled from the company by Durant and had to sell its share to only 100,000 Buick shares would be worth more than 100 million today later Buick held low-paying jobs, and he died penniless as an inspector at the trade school in Detroit Irony of fate, Durant himself was expelled from the company and years later was denied pension also died penniless.
Before 1937, the company logo is a variation of Buick cursive word in the 1930s, Ralph Pew, Styling researcher of a general engine, found the crest of the Scottish Buick family and the company used its logo in 1959 the logo of the company built three of these shields, one each for the three models at that time LeSabre, Invicta and Electra.
In 1975, the company launched its line of Skyhawk, and the company logo was modified to include a falcon named Happy The familiar tri-shield logo returned in late 1980 when the company stopped making the car Skyhawk.
When Henry Ford left Henry Ford Company, donors wanted to sell the assets of the Cadillac company was found in 1902, when an engineer, Henry M Leland, convinced donors to hold the assets of the 'business.
Cadillac was named after a minor aristocrat Antoine de La Mothe Cadillac lord Sir Cadillac, and the family crest of La Mothe was used as the first company logo in 1906 Antoine de La Mothe, born in France was forced to move to America, some say he committed a crime, others say it was a debt he could not pay when he took a new identity and trained its peak family via different peaks.
In 1998, the company began to redesign its logo in the design philosophy called Art Science The new logo was finally unveiled in 2002, didn t have les six Merlettes birds, crown and crest likeness, and looked like it was made by Piet Mondrian.
In 2009, under the new vice president marketing campaign to revive Bob Lutz and rotate the image around GM, Cadillac general manager Bryan Nesbitt, revealed the new logo of the brand, made in a version very minor tweaked the old one.
The company was founded by Walter Percy Chrysler June 6, 1925, the remaining assets of Maxwell Motor Company Chrysler logo of origin, that disappeared after 1954, but all 1955-1956 Windsors and C300 300B with manual transmissions, and reappeared in 1994, is an interpretation of a wax seal with tape affixed at the bottom right Thunderbolts above and below the name are actually Z s, a tribute to the prototype built before Chrysler resumed Maxwell, who took Zeder the name of the chief engineer Fred Zeder at the time, Chrysler has tried to maintain the development of the new car and its involvement in secret, probably still upset by the loss of the car that was supposed to be the first This Chrysler car design was sold to Billy Durant as liquidated assets in the Willys-Overland bankruptcy; During eventually built this car under the name of Flint.
In the 1980s, Chrysler adopted modernist in printing and logos on some car plates for the rebirth of Chrysler in the 1990s, the Chrysler joint logo was installed in the wings after Cerberus acquired Chrysler, Trevor Creed was dropped on the Pentastar traditional Shortly after taking control of Fiat, Chrysler new trademarked logo, based on a modernized wing design details.
In 2009, Chrysler redesigned it's logo to decorate their cars, the look is sleeker and much more modern than the previous winged logo, which incorporated the former Chrysler has joined the new atmosphere almost Aston Martin Aston-esque in it with Chrysler embossed in a blue emblem centered between the tension side.
Citroen double arrow that is in each Citroën logo has a fascinating history.
the brand's founder, André Citroën, was fascinated by wooden gears with spiral teeth, produced by a Polish inventor André Citroën and business partner, he decided to produce steel, has purchased a license and open a factory in St Denis, France This company, gEAR Citroën brings benefits to mention is that these vehicles, Citroën products were used on the Titanic.
Logo factory and later Citroën is stylized and two teeth cut on the clutch.
In 1919, the company began production cars, the first model type A, we observed first Citroën logo, octagonal logo with arrows on a blue background with silver or gold, over and After above the radiator had many ups and downs in 2009, the new company logo is shown in the time she was born founder, André Citroën design firm Landor belongs and this car logos of the new trends in Citroën three-dimensional arrows change appearance chevroanele embossed gained Citroën writing force retains its traditional red color, a bridge between history and the future both together represent the identity of the brand, Citroën subliniand restore confidence in the values and ambitions.
Fabbrica Italiana Automobili Torino FIAT was founded in Turin in 1899 by a group of investors including Giovanni Angelli, who later became the general manager of the company at that time, a poster was created to celebrate the event, and company name in the top left corner of the poster became the first logo in 1901, the company changed its logo on a brass plate with the FIAT name in the center of the company logo has a characteristic that is remained unchanged to this day.
In 1925, the FIAT logo has become circular, an oval in 1904. The laurel wreath around the circle was to celebrate the victory of society in competitive cars first races of the shape of the logo has continued to change place to protect and returned to a circular logo in 1999 with the feature and has a modern and elegant laurel wreath around the circle.
The current logo FIAT was launched in 2006 and was seen on Bravo.
Henry Ford worked for Thomas Edison He founded two companies before settling on Ford's first company went bankrupt after just two years, and he left the second company after just one year, however, the second company became Cadillac later his third company, founded in 1902, was called Ford Malcomson, Ltd.
He was unable to pay the bills parts in his third company, but some investors agreed to put money into the business, and it was renamed as Ford Motor Co. This is the company name in the first 1903 logo the logo 1909, which has a similar font as today's logo was borrowed from Childe Harold Wills, who had made this font for his business card.
In 1912, the Ford logo was given a complete makeover, compared to the simplistic design earlier when was launched a drive in 1927, called Model A, the Blue Oval famous was introduced in the logo It was the form and color, on which all future Ford logos have been made.
The Company has experienced various forms ranging from the ellipse to a circle, and even a diamond like shape in 1957. The 1976 logo was essentially, the last major change in the symbol, and is very similar to their current logo Finally, in 2003, the company released a new logo, which came to be known as the blue oval centenary.
The company takes its name from a West Asian God named Ahura Mazda, the god of wisdom, intelligence and harmony The company was established in 1920, Toyo Cork Kogyo Co. in Hiroshima, Japan The company was installed to produce a cork substitute because there was a lack of real cork in Japan during the Second World war, however, after the real war stopper was again available, the company failed.
In 1927 Jujiro Matsuda joined the company, and began manufacturing tools, three-wheeled trucks and finally cars after World War II, the company registered its trademark under the Mazda brand, and the first logo launched the M curve in the logo was inspired by the emblem of the city of Hiroshima in 1936 the logo was a combination of M curve of the emblem of the city, and wings representing reaching new heights agility , speed, and the company's capacity.
The current company logo has been designed by Rei Yoshimara in 1997 and was dubbed the owl logo According to the company, the new logo has the following meaning.
Capture the spirit of Mazda, the stylized M recalls a flying wing image and symbolizes Mazda's flight to the future V in the center of M spreads like an opening fan, representing creativity, vitalty, flexibilty and passion symbol Mazda is a whole expresses the sharp, solid feeling that Mazda will seek in all its products a dynamic circle symbolizes our desire to spread our wings at the dawn of the 21st century.
Some people saw a stylized tulip instead stretched wings.
The Mercedes-Benz was formed by the merger of two car manufacturers Daimler-motored DMG-Gesellschaft, founded by Gottlieb Daimler and Benz Cie, founded by Karl Benz Both companies were similar in their work and were located nearby.
It was after World War II, when the German economy was shattered, these two companies decided to from a syndicate in 1924 and finally merge in 1926, called Diamler-Benz.
In 1902, the Mercedes logo was nothing more than the simple company name, however, it was replaced by a 3 pointed star in 1909. The origin of this star came from a postcard by Diamler, where he had drawn a 3 pointed star which represented to vehicles in the water of the earth and the sky.
After 1926, a new symbol for Mercedes-Benz came into picture, where the original logo of the two companies merged into a single combined 3 He led the Mercedes star and the Benz laurel wreath.
Over the years, the symbol has been improved greatly in design and simplicity has been recognized as a symbol of luxury and high-level cars.
The Iwasaki family, who started the Mitsubishi brand, lived in 1854 feudal Japan, and had to go through very difficult times when Yataro Iwasaki was in school, he was called home one day because his father injured during a conflict with the village chief, he asked a local magistrate to hear the case of his father, and when the magistrate refused, he accused the man of corruption Yataro was quickly jailed during 7 months.
After the abolition of the feudal clan system of Japan, Yataro, acquire shipping activities Tosa clan in 1873 and appointed his transport company like Mitsubishi Later, a fourth-generation Iwasaki, Kayota transformed the company into a group giant companies with an automobile manufacturing company called Mitsubishi Motors.
The Mitsubishi logo was a combination of the Iwasaki family crest, clan crest Tosa three leaf see the origin of the shipping business above, and three stacked diamonds The official translation of the logo itself is three diamonds.
Opel is so important historically and currently to a large class of people, representing quality for medium price category we thought to present to those who still facts of history in a circle logo used by the business of great importance in the Europe.
The founder of the sewing machines of the Opel factory, Adam Opel died in 1895, his son bought the Lutzmann company and produced the first Opel car in 1898. On the right, you first see the logo of the company Adam Opel a sewing machine manufacturer.
In 1900, they started to import and Renault and Darracq cars, which purchased and a production license During the company has adapted Art Deco logo since 1906.
After 1906, there are many versions of opal logo introduced and from 2002 to today is slightly modernized version of 1987 respecting the 3D design style of that era with the introduction in 2008 of the Insignia that reached 2009 Car of the year worldwide, the company launched a new logo to strengthen the brand's new logo received in addition to the previous logo, OPEL inscription at the top of the circle.
Peugeot, a major French car brand was launched by two brothers Jean-Pierre and Jean-Frédéric Peugeot in 1812. The company was a steel mill for decades, manufacturing various products such as machine tools, crinoline dresses, umbrellas, metal wheels, irons, sewing machines, kitchen gadgets in 1855, the company started making bicycles and was one of the largest bicycle manufacturers in France.
The company has the automotive industry because of its bicycles in 1889 manufacturing activity, Armand Peugeot created the first car that was run by a steam engine powered motor of the company after meeting Gottlieb Daimler, the company replaced the steam engine with an internal combustion engine fueled by gas.
The Peugeot lion logo was based on the flag of the Franche-Comté region, designed by a jeweler Justin Blazer in 1847. Earlier, the logo was used on the company's kitchen gadgets, to indicate the quality signing their steel, and was introduced on cars only after Armand could convince his family that cars could be a profitable business.
Porsche, a German manufacturer of luxury performance automobiles, began as a company called Dr. Ing hc F Porsche GmbH by Ferdinand Porsche Initially, the company didn t build cars under his own name and counseling offered for development motor vehicle the company is known for designing the first Volkswagen car, Volkswagen Beetle Ferdinand has made this company Porsche in 1931, but the first Porsche car had not been introduced until 1939.
In 1950 Dr. Ferdinand undertook to develop a corporate logo to indicate their location in Stuttgart and a dynamic image, powerful After several draft versions, a logo created by Porsche engineer Franz Xaver Reimspiess was decided that the emblem of society and has become the hallmark of the company creepy house in the center was derived from the seal of the city of Stuttgart, and was a symbol of power thrusting forward.
Unfortunately Ferdinand died in 1951, before the shield of the company appeared on the Porsche 356 model in 1952. The logo has appeared in the center of the direction, and began to appear on the cover 356 in 1955 1959 shield appeared on the wheel as -Caps, allowing the sports car to be recognized by the sides to shield Porsche remain unchanged over the years, and always appears on the steering, hood and wheel-caps .
Louis Renault, the founder of Renault, produced its first car in its own backyard when he was 21 years old when he began receiving orders from companies to build more cars, he started the Renault Frères company with his brothers and friends in France in 1898.
Renault logo first introduced in 1900 featured the initials of the Renault brothers Louis, Ferdinand and Marcel In 1906, the logo was changed to a front end of a car enclosed in a gear wheel.
During World War I, Renault produced light tanks for Renault Allies changed its logo to a tank after the war because of the popularity of his tank, FT-17 Renault The diamond shape, which appears in the company logo to this day was introduced in 1925 Victor Vasarely designed the modern Renault logo in 1972.
Charles Stewart Rolls and Henry Royce founded Rolls Royce Limited in Britain 1906 The company produced cars and aircraft engines in 1973, the Rolls Royce Motor Company was separated from the parent company, which was nationalized following a huge crisis in 1971.
In 1884, Henry Royce, co-founder of Rolls Royce started an electrical and mechanical activity He made his first car, a 1904 Royce two-cylinder 10, at its facility in Manchester and was introduced to Charles Rolls in Midland Hotel in Manchester on May 4 this year, they both agreed to create a company that would later go on to manufacture the best car in the world the name of the company Rolls Royce comes from the names of the company's founders Henry Royce and Charles Rolls.
In 1971, the company and the brand were divided Rolls-Royce plc, owner of the famous Rolls-Royce brands, the initially granted permission for use in a newly formed entity, Rolls-Royce and Bentley Motors Ltd. In 1998, license was withdrawn when the motorcar brands were sold by Rolls-Royce plc in a BMW company, now known as the Rolls-Royce motor cars Ltd. the company today manufactures luxury automobiles and accessories on behalf of Rolls Royce its headquarters in Goodwood, England's identity system and brand are consistent with the original principles of the company founded there more than 100 years.
Saab, the automaker, began as an aircraft company in 1937. In 1937, to meet the needs of the Swedish Air Force, Svenska Aeroplan Aktiebolaget Swedish Airplane Limited or simply SAAB was created.
After World War II the company, Saab started manufacturing automobiles to diversify its activities in 1947, SAAB Automobile Company was formed, and the first car manufactured was named SAAB 92 because it was the 92nd design of the business, all previous models were planes Griffen's logo, with the head of a mythological beast that had a body of a lion and the head and wings of an eagle, came from Vadis-Scania, a manufacturer of truck which merged with the airline company SAAB Griffen was the coat of arms of the province Scania.
In 2000, SAAB Automobile Company was acquired by General Motors 100 game and there just a week ago 23 February 2010 GM announced it has completed the sale of Saab to Spyker Cars NV Simply put, the Ad Saab is part of Spyker and new life for the Swedish brand in difficulty begins to make things even clearer, GM announced the winding down of Saab operations has ended.
Skoda is a car company based in the Czech Republic became a subsidiary of the Volkswagen Group in 1991, the company was established as a bicycle manufacturing company back in 1890. Vaclav Laurin and Václav Klement started a bicycle repair shop Mladá 1895 Boleslav and later they started a bicycle factory and motorcycles in 1898 first company logo is based on the Slavia brand with lime leaves, representing the Slavic nations the logo also included the names of the owners who later became the main base for future logos.
In 1905, LK original owners logo was designed and was influenced by Art Nouveau, an artistic style in the early 20th century From 1926 cars were produced under the name of the Skoda brand, which is reflected in the oval logo laurels company embracing the brand name has been retained in the new logo as well.
The famous winged logo arrow was introduced in 1926, but its origin and its designer is unknown It was merged with the brand logo Skoda and the new logo was used on the 1994 cars black and green logo, gives the Skoda brand a greater degree of originality black color symbolizes 100 years of company tradition, and green for the environment friendly production of Skoda cars.
Volkswagen means people's car in German history of the company is tied with Adolf Hitler.
Before the rise of Hitler, the German economy was in very poor condition; as a result people could not afford to buy cars In 1933, Hitler raised the idea of a cheap car in the automatic transmission.
In 1934, Ferdinand Porsche met with Hitler to design the car Hitler gave him all the specifications of the car and Porsche promised to deliver the design in 1937, the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH was established, it became just Volkswagenwerk GmbH one year later, 1938, Hitler opened a state funded Volkswagen factory in Walburg he was supposed to produce commercial cars, but it was used to churn military cars, it has been found more later that Hitler had intended to use the Porsche car as a military vehicle only, which could carry 3 men and a machine gun.
After WWII, Britishers took over the company they renamed the car Beetle Surprisingly all car manufacturers like Fiat and Ford declined to take the free control of the Volkswagen factory So, it was returned to the German government, became one of the bestselling cars ever world. of
The first logo was designed by Franz Xavier Reimspiess, a Porsche employee during an office logo design competition The main part of the logo hasn t changed much, but understandable after World War II, they got rid of the design around the circle appears to be inspired by the Nazi flag I love the colors that were added in 2000, the logo was built after World War II, it represents a positive change in society and the ability to adapt to the new millennium.
Yamaha logo, with the combination of brand and Yamaha tuning fork logo, was created in 1967 when the tuning fork brand was normalized after a period when the tuning fork mark has not been used, the company unified the logo to the one used today, the Yamaha brand has its roots in the name of our founder, Torakusu Yamaha Familiar with Western science and technology of its youth, Yamaha first found a repair of medical equipment This job led to a request to repair an organ, a project that resulted in the birth of the Yamaha brand.
The three forks of the Yamaha logo mark represent the cooperative relationship between the three pillars of our corporate technology, production and sales They also evoke the robust vitality that has forged a reputation for sound and music in the world whole, the territory covered by the enclosing circle mark also symbolizes the three basic musical elements of melody, harmony and rhythm.
In 1967, Yamaha logo was created, but in 1980 the Yamaha logo was revised A design using simple lines, the special current version of the logo was created as the standard version of the logo Then in late 1987, the company changed its name to Yamaha Corporation to mark the 100th anniversary of its foundation to mark the name Yamaha tuning fork brand was eliminated but again, in 1998, the tuning fork brand image the current standard version the top line and logo Yamaha special version bottom line were established.
There is a slight difference between the Yamaha logo and the Yamaha Yamaha Motor Corporation uses a Yamaha logo with the tips of adjusting forks contained in a circle and M with a shorter center column that the outer limbs and the YAMAHA features printed in Police asymmetric Yamaha Motor Co Ltd logo is printed in a symmetrical police and uses red as a corporate color, while Yamaha Corporation uses purple There is much talk about why Yamaha has changed color from blue to red that who believes that the Yamaha engines want to match the color of the corporate logo color Yamaha Japan.
If you like to read detailed information about cars on top of developments logo then check the following list.
When compiling this list, it is still possible that we missed other great hidden facts on motor logo above or if you have a good knowledge of other auto logo that are not included in this compilation -Dessus Feel free to share with us.
Beautiful collection I have a comment about Yamaha that I work for Yamaha as a local designer.
The Yamaha logo is current red and not blue for motorcycles Blue is not used in the middle, I think also in 2009, the Yamaha text must bo beside forks.
This article is poorly researched missing the latest revisions of the logo for manufacturers such as Cadillac, Audi and Mercedes Stories also abound, such as SAAB makes no mention of the fact that the automaker died last year and came back to life, and as of this week is now known as Saab Spyker.
Great item for designers who are in their cars.
Love to see how they have refined their logos over the decades to get what we see today.
22 Corporate Brand Logo Evolution of Automotive groups InstantShift, corporate, brand, logo.