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Apple wants to start producing cars as soon as 2020.
Apple Goes Full Speed Ahead on the electric car by 2020.
Apple Inc. who worked secretly on a car, pushing his team to begin production of electric vehicles by 2020, people with knowledge of the matter said.
Deadlines - automakers typically spend five to seven years to develop a car - highlights the ambitious objectives of the project and could usher in a battle for customers with Tesla Motors Inc. and General Motors Co. The two manufacturers are targeting a 2017 version of a motor vehicle that can go 200 miles on a single charge and costs less than 40,000.
This is the turning point - the d'- field that provides the electrical era, Steve LeVine, author of the power plant, a book on the industry of automobile battery, told Bloomberg TV Thursday Now you Apple comes and what is essential Mass was GM will really be able to match Apple can Tesla.
Apple, which reported record profit of 18 billion in the last quarter, 178 billion in cash with few resources to spend the Cupertino, California, the costs of research and development of the company were 6 04 billion last year, and Chief Executive Officer Tim Cook is facing increased pressure to return cash to shareholders was CEO Push iPhone manufacturer to enter new categories of users still envelop digital life with Apple products and services.
possible incursion in Apple car follows a similar way, he's taken to break into other industries, the company had not been the first to make a drive or a digital music smartphone, and only entered those markets once he had a product that redefined those categories.
Apple representatives declined to comment for this story.
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The success of Tesla in creating a startup car company showed that traditional entry barriers in the automotive industry aren t as difficult to overcome as we originally thought, said a person who asked not to be identified because the matter is private at the same time, automakers are struggling to make technical leaps in the development of the car, something that Silicon Valley also seeks to achieve, for example, Google Inc. has invested in the development of an autonomous vehicle since 2010.
Apple has advantages as a newcomer to the automotive industry, including its cash, the ability to connect with its own aircraft and the infancy of the electric vehicle market, analysts Barclays Ben Reitzes and Brian Johnson wrote in a note to investors Finally, the brand apple probably the most important advantage is a big attraction for the next generation of car customers.
Apple may abandon his car effort or delay if leaders are not satisfied with the progress, as they did before with other secret projects, the people said that the car team, which has about 200 people began the rise of employment in the past couple of months that the company sought technology experts for batteries and robotics, said one of the people.
An experienced car company usually spends five to seven years to develop a new vehicle before putting it on the market, according to Dennis Virag, president of Automotive Consulting Group.
If you are starting from scratch, you're probably talking more like 10 years, said Virag A car is a very complex technological machine.
A complaint filed this month gives a window in Apple's efforts to create a team car for the Apple project started around June an aggressive campaign to poach employees from A123 Systems LLC, Waltham, battery manufacturer in Massachusetts said in the lawsuit.
Apple has hired five A123 and tried to hire experts battery from LG Chem Ltd. Samsung Electronics Co., Toshiba Corp. and Panasonic Corp. Johnson Controls Inc. according to the lawsuit.
Apple is developing a division of the large-scale battery to compete in the same field as A123, the battery manufacturer said in a separate court-filing of state.
The recent effort to hiring A123 began with Mujeeb Ijaz, a former Ford Motor Co. engineer who founded A123 Venture Technologies division that focused on materials research, product development cells and advanced concepts he started at Apple in June and began hiring direct reports A123 s division of risk technology, he had led.
Tesla CEO Elon Musk told Bloomberg Businessweek this month that Apple was looking to poach its workers, with 250,000 signing bonuses and 60 percent pay raises.
Apple is good for the development of the technology, but the car is built, and continue to be, a proposal for bricks and mortar, Matt DeLorenzo, at Kelley Blue Book analyst, wrote in an email from Apple will need a partner, perhaps a Chinese manufacturer, with an infrastructure if it is going to achieve the goal of five.
Some parts of the automotive industry seem unfazed by the growing interest of Silicon Valley on the market last month, before Apple's efforts were revealed, Volkswagen AG CEO Martin Winterkorn brushed increasing competition.
We are not afraid of these new competitors, Winterkorn said at a reception outside of Stuttgart, Germany, according to a transcript obtained by Bloomberg The opposite is true they encourage us to look more intensely in the chances of the world digital.
Apple wants to start producing cars as soon as 2020, Apple wants early.