A Christmas Carol by Charles Dickens Audiobook
DS main eyes cautious growth for the new French luxury brand.
DS boss Yves Bonnefont predicted that the new French brand can reach up about 10 worldwide sales of PSA Peugeot Citroën in ten years, which is equivalent to about 300 000 cars per year.
But the CEO warned that it is not interested in hunting for large volumes of sales enjoyed by stablemates Citroen and Peugeot at the expense of cultivating the brand for high-end vehicles and luxury.
The car brand, spread Citroën in 2014 to act as a premium brand for PSA, last year represented 3 5 worldwide sales of PSA The group sold a total of 2,973,000 vehicles in 2015.
The launch of the DS 3 yesterday in Paris marked the end of split DS Citroën European models DS DS DS 3 4 4 Crossback DS and DS 5 will continue to represent the brand as six all new global models, including brand first SUV, are implemented between 2018 and 2022.
Speaking at the launch of the new DS 3 Bonnefont said DS necessary to carefully develop this s the right size for DS, he said that I will not manage DS in volume, because the minute you start doing that is the minute you do not premium.
Bonnefont said he was not required by the Executive Board of PSA to measure the performance of DS in terms of sales, I manage this brand by setting a good foundation for the future, the brand positioning where should be, so that our customers are proud.
If you look at the high-end market in the world, accounting for about 10-15 of the total car market, I think DS in 10 years from now could represent 10 of the total volume of the PSA group, but we have many of work to do.
DS focuses its sales efforts in 200 of the largest cities, Bonnefont said that we are building our brand in the world with two pillars, Europe and China, he added, we set our development plan and we are very systematic in opening DS stores in the cities we execute this plan, but we do not want to go too fast.
DS cars are sold in three ways via independent stores DS, DS brand in salons in the Citroën dealers and in the halls of standard exposure, where Citroën and DS models are sitting side by side without definition between brands.
DS eyes major cautious growth for the new French luxury brand Coach, head, eyes, focus.