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Citroen C4 Cactus stresses the French brand SUV future.
The future of Citroën in Australia based on one car, the C4 Cactus.
concept points Aircross French company directly to its future SUV, but it is the Cactus claiming to reinvent Citroën with a modern twist, combining cutting edge design with comfort and cool technology it's to come to Australia early next year, priced at about 25,000.
The arrival of Cactus is the mother PSA Group is divided and reallocated, with Citroen brand becomes an input, Peugeot filling the mainstream and become a new DS standalone premium competitor.
The other products are outstanding, more chance we have to succeed in Australia.
I think C4 Cactus can become a good answer to how you become relevant in a market that is so competitive as Australia's other products are in circulation, the more likely we are to succeed in Australia, the director of marketing communications Citroen Julien Montarnal said CarsGuide this week in Paris.
With the C4 Cactus, the idea was to return to the roots of the Citroen and transpose it in today's world, it is a way to attract young people and people who are new to the brand.
We offer different cars that are more your product is different, the more remarkable, the more they buy for a reason.
Montarnal rejects any suggestion that prices will fall Citroen, or will there be a wholesale review of the product, but said the Cactus and Aircross show in Paris thinking about how cars are developed.
Regarding our pricing strategy, splitting Citroën DS and have no impact on prices Citroen.
We improve the value Montarnal said the stronger our cars, and they are in the design, then the price is not a key issue What we want is the promise of creativity and we want you to feel good in our cars.
We want to be appreciated by customers as a car manufacturer that makes cars that are both beautiful and make you feel good.
He refused to go beyond the Cactus and Aircross but believes Citroën will become stronger over the next five years, with the strategy in three model changing the way the PSA Group develops future products.
Splitting and Citroen DS is to make two strong brands to enable them to develop both, he said.
The only goal is to build three brands that are more differentiated and Citroën DS have their own promise is a way for us to build models and develop a much clearer message.
Citroen C4 Cactus stresses the French brand SUV future New cars CarsGuide, Citroen, cactus, points.