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French automaker Peugeot is considering a return to the market U S later in the decade.
The last U S offers company is the 405 range in 1991.
Three brands have the potential to be offered in the U S Peugeot, Citroën and DS, a high marquee range based on Citroen.
PARIS PSA Peugeot Citroen, the French manufacturer latter sold cars in the U S in 1991, plans to return to the US market later in the decade, the general manager of the company said.
The company is now embarking on a major recovery program under the new boss Carlos Tavares who should see it return to profit in 2016 after a long period of heavy losses.
In response to a question about Peugeot's potential return to the U S Tavares, former head of Japanese carmaker Nissan said Peugeot must first achieve four targets, then we can look at the next steps we should take .
As part of the back in the running of the company recovery plan, Tavares said three brands Peugeot, Citroën and DS, a high-end nameplate developed Citroën will be reinvigorated so that they work everywhere.
The question of Peugeot's return to the United States was raised earlier with General Motors in 2012 acquired a 7 percent since sold, which led to a common European product development program with Peugeot Despite Peugeot sell its shares in GM, the joint program will continue under the new plan, although it is not known if GM remains a potential way for the reintroduction of Peugeot models in the U S.
The four objectives that PSA Peugeot Citroën must perform before a comeback in North America may be reconsidered are.
Develop a portfolio of three brands Peugeot, Citroën and DS.
Focus the creative energy of the company on a range of products, with 45 models withdrawal of more limited to 26 group.
Profitable growth around the world, imitating the model Peugeot deployed in China, where it makes money.
Modernizing the company to achieve higher manufacturing economies, particularly in France.
These objectives should be achieved by 2017- 18, after which the company might consider returning to the U S.
In his video presentation of the plan, Tavares said, we know how to make great cars, and proof of this force is that the Peugeot 308 has been awarded the European Car of the Year 2014 and a point view of quality, a point of view of sustainability, from the viewpoint fit and finish, our products are at a very high level, perhaps one of the best levels of the industry.
Edmunds said car buyers should not expect to see in a Peugeot showrooms in the near future, but there is a glimmer of hope that the French brand can be restarted here in the future.
Peugeot Ponders Return to the U, Peugeot, back, business decade later.
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