1970 Canada / US trade Citroen DS / advertise
Citroën is a major French car manufacturer, part of the PSA Peugeot Citroën group.
Founded in 1919 by the French manufacturer Citroën André-Gustave 1878 1935, Citroën was the first mass production car outside the US and launched the modern concept of the creation of a sales network and services complete automotive in eight years Citroën had become Europe's largest automaker and fourth largest in the world.
The Eiffel Tower served as a billboard for Citroën from 1925 to 1934.
Citroën has earned a reputation for innovation and revolutionary engineering, which is reflected in the company slogan CREATIVE Technology Its history of innovation began with its founding, when André-Gustave Citroën introduced the first industrial mass production of vehicles outside the United States, a technique he developed mass production of arms for the French army in World war I in 1924, Citroën produced the first all steel bodied car of Europe 1934 Citroën consolidated its reputation for innovation with traction before, not only the first mass -produced world of car front wheel drive, but also one of the first cars to feature a monocoque type of Citroën in 1954 produced the first of hydropneumatic self-leveling suspension system of the world, then in 1955 the revolutionary Citroën DS, the first European production car with disc 1967 Cit Roen introduced the first swiveling headlights in several models, allowing better visibility on winding roads.
The year 1968 saw a restructuring of Citroën global operations under a new holding company, Citroën SA Michelin longtime controlling shareholder of Citroën, sold 49 Fiat participation in what was called the agreement of participation and Pardevi Industrial development.
This year Citroën purchased the sports car manufacturer Italian Maserati and launched the grand tourer SM, which featured a V6 Maserati engine and a fully powered steering system called DIRAVI SM was designed as if it replaces the DS, a level investment alone GT sector would never be able to support, even in the best circumstances, the circumstances have become more unfavorable as the 1970s progressed Citroën suffered another financial blow in the 1973 energy crisis in 1974, the automaker withdrew from North America due to design regulations that outlawed core features of Citroën cars.
Huge losses at Citroën were caused by failure of the increased locomotor rotary motor business, the more the strategic error of going the 15 years from 1955 to 1970 without a model in the profitable middle range of the European market, and massive development costs for the GS, CX, SM, Maserati Bora, Maserati Merak and Maserati Khamsin models each a technological marvel in its own right.
Citroën was weak and unable to withstand the slowdown in the automobile market that accompanied the 1973 oil crisis this Fiat year removed from Pardevi and delivered its 49 participating Michelin It was an ominous sign of things to come, and less a year later bankruptcy Citroën The French government fears of job losses and arranged talks between Michelin and Peugeot in which it was decided to merge Automobiles Citroën and Automobiles Peugeot into a single company in 1974, Peugeot purchased 38 2 Citroën is now responsible for managing the combined activities, in particular their research, purchasing and investment services.
Peugeot sold Maserati to De Tomaso in May 1975 and the Italian firm was quickly able to exploit the image of the Maserati brand to sell tens of thousands of newly designed Bi-Turbo models.
The takeover was completed in May 1976, Peugeot SA acquired a 90 Citroën SA and the companies were combined into a holding company called PSA Peugeot Citroën.
The company PSA Citroën 1976-1979 was a financial success were two new models successfully in the market at that time the GS and CX, a resurgent Citroën 2CV and the Citroën Dyane as a result of the oil crisis, and Peugeot was generally cautious 1980-1985 leading to losses in its own finances, the launch of the Peugeot 104 and Citroën Visa Citroen based PSA LNA then purchased the aging assets of Chrysler Europe, which he renamed Talbot ,.
PSA diluted progressively ambitious attitude Citroën engineering and styling in an effort to rebrand the brand to appeal to a wider market in the 1980s, Citroën models became increasingly Peugeot-based, next the trend of the global auto industry called 1982 sharing platform BX used the hydropneumatic suspension system and still had a Citroënesque appearance, while being powered by Peugeot engines derivatives and using the floorpan later seen on the Peugeot 405 late 1980s, most distinctive features of the mark had been removed or diluted conventional equipment Peugeot Citroën replaced original designs but ergonomic crescent, complete with self-canceling indicators that Citroen had previously refused to adopt for ergonomic reasons .
Citroën has expanded into many new geographic markets late 1970s, the company developed a small car for production in Romania known oltcit, which sold in Western Europe that the Citroën Axel sales were negatively affected by a poor quality of construction the joint venture has ended, but a new PSA and Toyota is now producing cars like the Citroën C1 in the Czech Republic.
In China, Citroen started selling cars in 1984 and is currently building a range of family cars that includes the C3 and Xsara and cars designed locally as the Fukang and Citroen Elysee models is a global brand, except in America North, where the company has not returned since the SM was effectively banned in 1974 for not meeting Traffic Safety administration National Highway regulations bumper NHTSA.
The production of the 2CV ended in 1990. More recently, Citroën has introduced the C3 Pluriel, an unusual convertible with strong allusions to the 2CV, both in body style such as the hood and in practice all directions.
Global sales of 1,460,373 vehicles reduced in 2010 to 1,435,688 in 2011, with 961,156 of those sold in Europe.
The brand celebrated its 90th anniversary in 2009.
Citroën announced in early 2009, the development of a DS premium sub-brand for different spirit or distinctive series although the pun in the historic Citroën DS is obvious to work alongside its classic cars This new series cars began with the Citroën DS3 in early 2010, a small car based on the floor plan of the new C3 DS3 is customizable with different roof colors that can contrast with the body panels.
Following this first model, DS4 was launched in 2010 and the DS5 followed in 2011.
Their rear badge is a new DS logo rather than the familiar Citroën double chevron, and everyone will have a very different style of their sister car equivalent Citroën produced several dramatic concept sports car future of late with fully Citroën Survolt work being badged as DS, referring to sub-brands future intentions in progress.
In China, Citroën DS standalone sales rooms, including vehicles built factories for the production of these vehicles.
History of Citroen Forum French Car in America, history, french, cars.