Why Peugeot bought the Grand Ambassador
French automaker Peugeot SA Buys Ambassador.
Kolkata For the inhabitants of Calcutta, the ambassador is less of a car and more of a heritage, taking with it the identity of the place An image of the city is never complete without trams and yellow black cabs whizzing through different lanes, routes and sub-routes.
Building on this heritage, the French automaker Peugeot SA bought the rights of Hindustan Motors to use the brand name Ambassador He still has a huge recall value not only in Calcutta but all of India because of its old values.
The Hindustan Motors said in a statement, we signed an agreement with PSA to sell the brand Ambassador, including the ambassador of the brand has been an iconic brand and act as a surplus asset for us.
We were looking for a suitable occasion and found the right buyer within the PSA group We intend to use the proceeds to clear the employee contributions, lenders and other assets, the statement added.
To return to Calcutta, most ambassadors run here as taxis There are still many people who like to move into their former ambassadors that they are not just vehicles to them, they grew up a kind of special bond with cars.
Shayan Malakar, who still leads his grandfather said the ambassador, he is a great aunt to me, I kept this one because it gives me a nostalgic feeling when I go out with friends People turn around and say it is not appropriate for your age but s passion that I still drive the car.
But the brand has fallen on hard times, sales have dropped drastically and the production was stopped in 2014. Since then, things haven t really improved for Hindustan Motors and the company sold the brand as well.
The ambassador was once a car carrying the prime minister of the country, it was the man's favorite common, too, but it did not live up to the competition.
Today, the Prime Minister travels in a BMW and the common man prefers more fuel-efficient cars and high-tech But the brand still survives as taxis in Calcutta and was even rated best taxi in the world by Top Gear .
The news of the sale of the brand that meant the bread and butter was the taxi drivers all the more nostalgic Some believe that the poor fuel efficiency spelled the end of the Mark.
Amit Verma conducted an ambassador since 1985. The car has not kept up with the times if it had one of the beefier set of wheels on the road, he rued It has comfortable seating, more space and cost maintenance is less compared to other brands, Verma added.
The ambassador was long contemplated a bleak future, but the big question is whether the new owners of the most iconic car brand in India will be able to revive with a new avatar Or is it simply away fans hope certainly for renewal and hope that in this case the old saying goes, all good things to an end, is revealed to be true.
Meanwhile, Peugeot is yet to clarify its plans regarding the brand His initiatives to reintegrate the Indian market are already underway, and agreements were signed with the CK Birla Group, which owns Hindustan Motors.
French automaker Peugeot SA Buys Ambassador, French manufacturer, Peugeot.