Red vs Blue Zombie PSA
PSA provides an auto-sharing operation with U S Bollore said Tavares.
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PARIS - PSA group plans to launch car sharing services in Los Angeles in partnership with the Bolloré group, such as car manufacturer Peugeot, Citroën and DS in services diversify mobility.
We work with a number of cities, including The A to provide car sharing solutions with the Bolloré group, PSA CEO Carlos Tavares said.
Rattled by the success of Uber, automakers General Motors to Daimler roll on their own carpool service - while sometimes struggle to explain how they could supplant their traditional manufacturing business if consumers had to abandon the mass property.
Paris-based PSA invests in startups and expansion in vehicle leasing areas in the distribution of parts it pursues a reorganization plan after a brush with bankruptcy, which led to the appointment Tavares the following year in 2014, PSA announced a partnership with Bolloré, which already provides electric carsharing service in Paris and other cities and had been reported as a potential place Los Angeles.
Tavares said PSA aimed to generate 300 million euros 337 million in sales of its new division for mobility services by 2021, a goal that he recognized was difficult but quite marginal for a car manufacturer with over 50 billion annual turnover of euros.
He spoke Monday at a daily seminar organized by French Les Echos He said PSA had other discussions.
In April Tavares told financial analysts that PSA planned to test the potential return on the US market with car sharing services and mobility of the vehicle manufacturer before possibly extending to the retail brand Peugeot PSA left the US in 1991.
PSA plans to launch a self-service vehicle to compete with Uber over the next three years, the Financial Times reported, citing Tavares The service can operate under a new brand rather than the Peugeot, Citroen or DS brands currently used by group, the newspaper said.
We would consider that, under a brand name I do not even know yet, we will become your permanent mobility partner he didnt be an automotive brand, the paper quoted him as saying Tavares.
Tavares pushes PSA to invest in new mobility solutions as part of its push to pass Strategic Plan The automaker announced in June that it was investing in startups TravelerCar company that has a peer-to-hire scheme peer to car owners.
Automotive News Europe contributed to this report.
PSA provides U, plans.